The Digital Marketing PodcastMarketing

The Digital Marketing Podcast


The Digital Marketing Podcast

App Store Optimization

Sat, 09 Oct 2021
How can you use App Store Optimisation to improve your app store rankings? With more than a million apps available on the Apple and Google Play stores, it's hard for users to find the right one. It's even more challenging for developers to get their apps noticed in this crowded marketplace.  Leading Global App Store Optimizer, Cindy Krum from Mobile Moxie, gives us a masterclass in how ASO works and how you can use it effectively as part of your overall marketing strategy. Closely related to SEO, learn what matters to the major App store search algorithms. Discover some subtle differences in how the Google Play store and the Apple IOS store use your titles, short descriptions, long descriptions, and keyword tags. Cindy also shares broader strategies on how to use App store Ads, App Pack Optimization and competitive intelligence for a more successful App marketing campaign. We explore some of the top tools that can help you assess your position in different app markets, see what's ranking where all over the world. Gain insight into why one APP might be dominating and learn new ways of getting featured. If you have an App and want to make it more findable, you won't want to miss this episode. Useful Links Sensor Tower Google Natural Language API https://cloud.google.com/natural-language App Rankalyzer https://mobilemoxie.com/tools/app-ranking-tracker/ SERPerator Tool https://mobilemoxie.com/tools/mobile-serp-test/ Page-oscope tool Follow Cindy on Twitter  Mobile Marketing Book

The Digital Transformation Toolkit

Mon, 27 Sep 2021
Are you looking to transform your business? Digital transformation has been a hot buzzword in the world of business for a while now. It’s a term that describes how companies are using technology to change their operating models and become more agile, responsive, and customer-centric. But it can be hard to know where to start when it comes to digital transformation. This episode highlights a valuable resource Daniel has developed to help any business start or further refine its transformation journey. Digital transformation can be hard to break down into a series of actionable steps. This toolkit solves that. Daniel walks us through a small part of the audit process to give a taste of what’s on offer and the benefits it brings. The complete toolkit includes a detailed audit covering 14 areas to help marketers and business leaders understand all they need to focus on. So listen in and learn how it works and how it can help you to transform your business and marketing in exciting ways. We will be sharing the complete Digital Transformation Toolkit and audit questions in our next Digital Download email newsletter, so subscribe now to secure your free copy Useful Links Simplified Ten Step Digital Transformation Audit Model Audit your skills and sign up for a free account  with an interactive version of the audit plus additional learning resources Get a Free Digital Marketing Skills Audit Felipe Castro free ebooks- Help with understanding and setting OKR’s Stephan Tomer Interview ( YouTube) Get the Book: Building Digital Culture: A Practical Guide to Successful Digital Transformation by Daniel Rowles and Thomas Brown.

'Apple Mail-Geddon!'

Fri, 17 Sep 2021
One of the most exciting announcements at Apple's June 2021 event was that they would be updating their Mail App. As a result, Apple Mail Privacy Protection will soon be an option for Apple Mail users. For Apple Mail users it's all great news on the privacy front but for marketing it creates some issues. This feature will radically change what you can measure with your email marketing. Are you gating your content to maximise the email addresses you can gain? We explore why that tactic could quickly become a lot less effective. Discover the impact these changes will have on your email marketing this autumn. Learn what it means for your business right now and what you need to do before these changes take effect. Useful Links Read the official announcement from Apple in June: Litmus Commentary on Apple Mail changes. Includes more technical insight into how Apple's new Privacy Protection feature in Mail Apple Mail works. Get the latest Data on Global Email Client Share

New toolkit additions

Fri, 27 Aug 2021
Recorded just before our summer break, Daniel and Ciaran share a few of their favourite digital marketing tools from our new toolkit. This new toolkit is a collection of marketing tools curated by Daniel's students. The complete toolkit comprises some great tools that we have never mentioned before on the Podcast or Target Internet.com.  We are giving it away exclusively for podcast listeners. Get your copy at Target Internet.com/podcast With the tools we share in this episode, you can research the latest and greatest marketing content and research social influencers in a geographical area for any subject. Research a website's backlinks, gain insights into what different audiences think and discuss. Discover how you can quickly create dynamic Html 5 display ads you can use anywhere by using your landing page. We also explore migrating from one website to another. Discover how backlink checking and redirection can help to stabilize your organic search engine traffic. and get even more tools to make your work easier and more fun. If you know of or use a great tool we haven't covered, please get in touch. We love to hear from listeners and always love exploring new tools. Useful Links Right Relevance research tool Seobility Audiense Wordstream Smart Ads Creator SparkToro   The fastest growing social media networking 2021 article   Essential peanut butter knowledge we made Ciaran read and digest shortly after this recording:

Thinking Like An Entrepreneur

Thu, 12 Aug 2021
Daniel and Ciaran interview Richard Lucas, a successful business and social entrepreneur from Poland. Joined with a live studio audience of students from the Digital Leadership Programme, we explore the intersect between marketers and the entrepreneurial class.  Richard has an extensive background in investing in and supporting small and medium-sized businesses. He knows the ins and outs of how to make business work as well as what can get in the way when it comes time for a company's success or failure. Richard shares invaluable insights about life, business, Investing, and marketing strategies that win over entrepreneurs. His answers to our student's questions are both entertaining and highly insightful.  Discover how Richard weighs up an investable business idea. Learn to see marketing and branding through the eyes of an experienced B2B investor. We also discuss what matters to an entrepreneur, hiding your fears from your team, making payroll, and successfully managing large events. Richard leads entrepreneurship workshops at business schools, universities and schools, notably Cambridge University Judge Business School and Krakow University of Economics. He founded CAMentrepreneurs  He is active in supporting community building non-profits around the world - notably Village in the City, Open Coffee High School,  and Open Coffee Krakow. Useful Links  networking meetings organised by and for young people   networking meetings for business and social entrepreneurs  building hyper local village like communities in cities  supporting business and social entrepreneurship among Cambridge University alumni, students and others. 

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