The Contractor Fight with Tom Reber

You're wondering why you're not more profitable? It's not just a mindset problem; you're running the wrong damn plays. Tom sits down with Eric Fortenberry, CEO of JobTread, to lay out the contractor business playbook —starting with the non-negotiable step of defining a specific mission and vision. Then, they break down why delaying your first hire is costing you cash, how to build a team of A-players , and why obsessing over the client experience is your best marketing. You can't win the Super Bowl with a broken playbook.

JobTread Connect: https://www.jobtread.com/connect

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Grab The Contractor's Code to Cracking $1M free course.

Click Here for Your FREE Access: https://thecontractorfight.com/code

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You're looking at the schedule and there’s a gap. The crew is looking at you, wondering: What do we do now? Most contractors panic and start trading dollars for hours, clinging to the rat race. That stops here. Tim and Derek break down why an off-season isn't a crisis, but an opportunity to build a war chest and solidify trust with your team. If you're stressed about winter, you didn't charge enough, period.

Learn to build that financial buffer so you can stop worrying, take care of your guys, and plan for total domination

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You want to crack $1M? You need systems and processes that eliminate the fear of the off-season and guarantee cash flow. Learn the Contractor's Code to dominate your market.

GET THE COURSE. STOP PANICKING.

Contractor's Code to Cracking $1M → https://thecontractorfight.com/code

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You don't have an income problem, you have an identity problem. Stop seeing yourself as a struggling tradesman and start acting like the million-dollar CEO you need to become. In this episode, Tom breaks down the hard truth: you don’t rise to your goals, you fall to your identity. He shows you how your current beliefs were formed, the three massive identity upgrades you need now (from laborer to CEO, order taker to Sales Pro, and survivor to Millionaire) , and the exact 3 steps to upgrade your contractor identity today so you can finally charge what you’re worth. You have to be the wealthy contractor before you ever become one.

Stop letting your old story steal your money.

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Upgrade your identity now! Grab The Contractor's Code to Cracking $1M free course.

Click Here for Your FREE Access: https://thecontractorfight.com/code

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Your bank account is a direct reflection of the value you’re bringing—but what if you have the money and still feel empty? This week, we tear down the lie that money solves your purpose problem. We dig into why contractors who chase the "end game" of wealth wind up struggling more than the guy fighting for his first profitable job. The struggle isn't a problem, it's the pilgrimage. You need to stop being a mess and focus on the purpose that's so damn selfish it actually lets you show up for your team and your family.

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OWN YOUR CRAP: STOP WORKING FOR FREE.

That million-dollar dream is useless if your pricing sucks and your team is chaos. This isn't corporate theory. This is the blueprint for blue-collar contractors to charge what they’re worth and build a real business. Fight back.

GET THE CODE (IT'S FREE): https://thecontractorfight.com/code

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What’s keeping your business from breaking the next revenue ceiling?

It’s not your team, your leads, or even your systems — it’s clarity.

In this raw and insightful episode, Derek Johnson and Tim Cutroni talk about how laser focus can completely transform your business. Derek shares the story of how a simple walk turned into a $1M plan for his maintenance division — and how clarity around vision, delegation, and culture is the difference between stagnation and serious growth.

Whether you’re a contractor stuck at $3M or still trying to hit your first million, this conversation will show you the roadmap.

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Our new mini-course The Contractor's Code to FINALLY Cracking $1M just launched!

Click Here to get Your FREE Access: https://thecontractorfight.com/code

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