The Contractor Fight with Tom ReberEntrepreneurship

The Contractor Fight with Tom Reber


The Contractor Fight with Tom Reber

TCF880: How to Stop Being a Deer in the Headlights

Sat, 16 Mar 2024

This week, Tim and Derek explain how important it is to use multiple platforms for marketing your business. If you’re only advertising on one platform, you’re missing out on reaching a lot of potential customers. Just like a deer frozen in the face of oncoming headlights, your businesses can become paralyzed by focusing solely on one marketing channel. You need to spread your marketing across different places, like YouTube, Facebook, Instagram, TikTok, podcasts etc.

In this episode, they discuss:

  • Marketing strategies and the importance of expanding your marketing efforts
  • Different ways businesses can market themselves today
  • Disadvantages of focusing strictly on one marketing platform
  • Targeting your marketing for different generations and a wide range of customers
  • Tracking your marketing data and understanding your social media platforms

Resources:

💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 


💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap 


== Join us in BATTLEGROUND ==

Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground 


== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook 


== Grab the Gear ==

https://gear.thecontractorfight.com/ 


== Find Us on Social Media ==

YouTube: https://www.youtube.com/c/TomReber 

Instagram: https://thecontractorfight.com/ig 


== Rate the Podcast ==

Help your fellow contractors find the podcast! Please leave a rating/review! 

Apple Podcasts  

Spotify

Mentioned in this episode:

Nail Your Numbers

Nail Your Numbers
https://thecontractorfight.com/nail/

TCF879: Is Your Marketing Strategy Working?

Thu, 14 Mar 2024

As a business owner, you understand that you must pour time, money, and effort into marketing your business. But are you really getting the results you want from your marketing efforts? Today's guest is a marketing expert, Spencer Powell from Builder Funnel. The two discuss the mistakes you’re making with your marketing that are stopping you from generating quality leads and reaching more people. In this episode Spencer also shares tips you can use to test if your current marketing plan is truly working or needs an update.

Episode Highlights:

[00:00] - Intro

[01:47] - Spencer’s background

[04:58] - How Tom and Spencer connected

[08:34] - Brand

[12:05] - Advertising

[13:06] - Marketing

[14:10] - Lack of Leads: Why?

[16:15] - Why some marketing investments don't yield results

[20:11] - How to find ideal clients

[23:31] - Marketing vs referrals

[25:10] - Marketing advice for leveraging neighborhood presence

[28:33] - Website spending considerations

[30:05] - Creating a website without pictures of your work

[32:48] - Spencer’s successful lead conversion campaigns

[35:44] - Cost guide strategy

[42:09] - Nurturing clients who download cost guide

[44:35] - Marketing for long-term lead generation

[48:17] - Bamboo growth analogy for consistent marketing efforts

[50:17] - Importance of strategic planning in marketing 

[54:06] - Importance of niching down

[59:37] - Naming your business

[1:06:04] - How AI can impact contractors

[1:09:09] - Quantity vs quality in content creation

[1:12:42] - Tracking business metrics and conversion rates

[1:14:42] - Spencer’s favorite marketing KPI

[1:15:56] - Counting referrals and lifetime value

[1:19:09] - Connect with Spencer

[1:19:53] - Struggle of businesses in marketing

[1:21:55] - Biggest unlock in Tom’s business

[1:24:30] - Book recommendation

Resources:

== Builder Funnel Website: https://www.builderfunnel.com/ 


== Builder Funnel on YouTube: https://www.youtube.com/c/BuilderFunnel


== Builder Funnel Radio: https://www.builderfunnel.com/builder-funnel-radio  


💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 


💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap 


== Join us in BATTLEGROUND ==

Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground 


== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook 


== Grab the Gear ==

https://gear.thecontractorfight.com/ 


== Find Us on Social Media ==

YouTube: -->

TCF878: Living your Reality and Leaving your Legacy

Tue, 12 Mar 2024

Do you want to create the life and legacy you want? Then, write a will. Write a will that clearly defines your values and the legacy you want to leave behind and use it as a guide for how to live your life today. Simply wishing or thinking about the legacy you want isn't enough—writing it down in a will makes it real and concrete. 

In this episode, Steve dares you to write a will that clearly defines the legacy and impact you want to leave behind and spend the rest of your life trying to live up to that.


In this episode, Steve discusses:

  • Practicing what you preach and being authentic
  • Creating a positive legacy for the next generation
  • Saying yes to things outside your comfort zone and seizing opportunities that come your way
  • Training and improving your skills for growth and success
  • Encouragement to start living your reality and writing your legacy today


Resources:

💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 


💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap 


== Join us in BATTLEGROUND ==

Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground 


== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook 


== Grab the Gear ==

https://gear.thecontractorfight.com/ 


== Find Us on Social Media ==

YouTube: https://www.youtube.com/c/TomReber 

Instagram: https://thecontractorfight.com/ig 


== Rate the Podcast ==

Help your fellow contractors find the podcast! Please leave a rating/review! 

Apple Podcasts  

Spotify

TCF877: Navigating Expectations in Communication

Sat, 09 Mar 2024

Do you sometimes struggle with feeling like you aren’t being listened to or fully understood during conversations? Tim and Derek have both faced this challenge before, where the lack of clear communication led to unintended issues at work. They discuss the importance of effective communication – both in personal and professional life – and share strategies for improving communication skills.

 

In this episode, they discuss:

  • How poor communication and misunderstandings can cause problems

  • Strategies for improving communication

  • The importance of clear communication and setting expectations

  • Understanding how others prefer to communicate

  • Tim’s story about cleaning a greasy floor of an auto shop with gasoline when his manager didn’t provide clear instructions

  • When Derek installed skylights for a client who was unhappy with the work because Derek misinterpreted her vision


Resources:

💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 

💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap 

== Join us in BATTLEGROUND ==

Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground 

== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook 

== Grab the Gear ==

https://gear.thecontractorfight.com/ 

== Find Us on Social Media ==

YouTube: https://www.youtube.com/c/TomReber 

Instagram: https://thecontractorfight.com/ig 

== Rate the Podcast ==

Help your fellow contractors find the podcast! Please leave a rating/review! 

Apple Podcasts  

Spotify

TCF876: Construction Cash Flow Tips: Advice for Struggling Contractors

Thu, 07 Mar 2024

Struggling with cash flow is an all-too-common issue contractors deal with, but so many contractors make the same mistake over and over, which leads to their struggle with cash flow. Tom reveals the top mistakes some contractors make that mess up their cash flow and shares cash flow tips to keep your business flush with cash.

 

Episode Highlights:

[00:00] - Pricing work based on your goals and numbers

[00:50] - Cash flow problems

[01:06] - Send those invoices!

[02:34] - Hire a bookkeeper

[03:03] - Finish what you start

[05:16] - Pay bills on time, not early

[06:12] - Negotiate payment terms with vendors

[07:01] - Wrap-up

Click here to listen to TCF868: Scaling to $300 million with Tommy Mello.

Resources:

💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 

💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap 

== Join us in BATTLEGROUND ==

Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground 

== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook 

== Grab the Gear ==

https://gear.thecontractorfight.com/ 

== Find Us on Social Media ==

YouTube: https://www.youtube.com/c/TomReber 

Instagram: https://thecontractorfight.com/ig 

== Rate the Podcast ==

Help your fellow contractors find the podcast! Please leave a rating/review! 

Apple Podcasts  

Spotify

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