Social Media Marketing Podcast

Want to run TikTok ads but find the Ads Manager interface overwhelming and the learning curve too steep?​ I interview Melissa Laurie to learn how TikTok's latest AI tools, including Agentic Hub, Symphony Creative Studio, and Content Suite, can simplify ad creation, automate campaign management, and help produce high-performing short-form video content.

• TikTok's Agentic Hub and MCP Open the Door to AI-Powered Ad Management
• AI Skills That Give Marketers a Shortcut to Expert-Level Campaign Management
• Symphony Creative Studio Generates Video Ads From Briefs, but Human Oversight Remains Essential
• Content Suite's AI Search Simplifies Competitive Research and Creative Ideation
• How to Structure Short-Form Video That Outperforms AI-Generated Content

Guest: Melissa Laurie | Show Notes: socialmediaexaminer.com/734

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Wondering how to create video content that builds real audience relationships and drives sales? I interview Daryn Strauss to learn how to structure a binge-worthy video series using proven storytelling frameworks that turn casual viewers into loyal customers.

• Why Video Series Content Matters
• The 4H Formula for Structuring Individual Videos for an Educational Video Series
• How to Use Your Origin Story in Educational Video Series: The Story Vault & Re-Hooking
• The Golden Series Formula for Creating a Video Series
• How to Choose a Repeatable Video Series Format

Guest: Daryn Strauss | Show Notes: socialmediaexaminer.com/733

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Curious which of Instagram's latest features can help small businesses reach new audiences? I interview Elizabeth Marberry to learn how to use Instagram's caption, music, and audio updates to expand your reach and engagement.

• Instagram's TV App Expansion and What It Means for Marketers
• Using AI-Powered Stories Effects and Keeping Stories Authentic
• Swapping Audio on Published Posts and Carousels
• How Adding Music to Instagram Carousels Unlocks the Reels Feed
• Creating Multi-Caption Carousels and Strategic Carousel Content

Guest: Elizabeth Marberry | Show Notes: socialmediaexaminer.com/732

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Wondering why your Instagram content isn't converting the way it used to? I interview Ellen Mackenzie to discover a three-part Instagram marketing strategy for 2026.

• Why Instagram Feels Different in 2026
• How to Create Natural-Feeling Instagram Reels for Marketing
• How to Create Natural-Feeling Instagram Carousels for Marketing
• How to Find Your Format Mix and Posting Cadence With Instagram Metrics
• How to Amplify High-Performing Organic Instagram Posts With Paid Ads

Guest: Ellen Mackenzie | Show Notes: socialmediaexaminer.com/731

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Curious which new LinkedIn features can help your brand reach entirely new audiences? I interview AJ Wilcox to learn how collaborative posts and the creator marketplace work, how a new analytics metric reveals whether your content is breaking beyond your existing network, and how to use AI on LinkedIn without getting flagged.

• Using LinkedIn Collaborative Posts & Creator Marketing
• Using LinkedIn Campaign Manager Brand Kit for Ads
• Using LinkedIn Collaborative Posts to Drive Reach Beyond Company Pages
• Using AI-Powered People Search for All US Users
• Using the LinkedIn Creator Marketplace: How to Pitch B2B Influencers & Thought Leaders
• Understanding LinkedIn’s In-Network vs. Out-of-Network Analytics

Guest: AJ Wilcox | Show Notes: socialmediaexaminer.com/730

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.