In This Ain't Rock 'n' Roll: Pop Music, the Swastika, and the Third Reich (Akashic Books, 2026), award-winning music historian Daniel Rachel navigates these turbulent waters with extraordinary delicacy and care, asking us to look anew at the artists who have defined us, inspired us, and given us joy--and consider why so many have been drawn to the imagery of a movement responsible for some of the twentieth century's worst atrocities. Rachel asks essential questions of actions often overlooked or underplayed, while neither casting sweeping judgment nor offering easy answers. In doing so, he asks us to reassess the history of rock 'n' roll, and he sheds new light on the grim echoes of the Third Reich in popular culture and the legacy of twentieth (and twenty-first) century history as it defines us today and sheds new light on the grim echoes of the Third Reich in popular culture--and the legacy of twentieth (and twenty-first)-century history as it defines us today.
Daniel Rachel is a former musician turned award-winning and best-selling author. His previous books include Too Much Too Young, the 2 Tone Records Story; Isle of Noises: Conversations with Great British Songwriters; and The Lost Album of the Beatles: What If the Beatles Hadn't Split Up? He has also written sleeve notes for many artists including the Kinks, Madness, Ocean Colour Scene, Ray Davies, and Bryan Ferry. He lives in London.
Daniel Rachel’s website and Instagram.
Bradley Morgan is a media arts professional in Chicago and author of U2's The Joshua Tree: Planting Roots in Mythic America (Backbeat Books, 2021), Frank Zappa's America (LSU Press, 2025), and U2: Until the End of the World (Gemini Books, 2025). He manages partnerships on behalf of CHIRP Radio 107.1 FM and is the director of its music film festival.
Bradley on Facebook and Bluesky.
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