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Marketing School - Digital Marketing and Online Marketing Tips


Marketing School - Digital Marketing and Online Marketing Tips

How to Scale Ad Spend on Facebook Without Losing Control #1896

Sat, 23 Oct 2021

In episode #1896, Neil and Eric talk about How to Scale Ad Spend on Facebook Without Losing Control. When you start spending on Facebook ads, what will often happen is that your conversions will go up, but they will be outpaced by rising costs. Tune in to learn how to avoid this trap and optimize your ad spending without losing control!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Scale Ad Spend on Facebook Without Losing Control.
  • [00:30] What it means to lose control of your Facebook ad spending.
  • [01:12] How to effectively ramp up slowly with Facebook.
  • [01:35] How to feed Facebook with better data.
  • [01:58] Why you should duplicate a successful campaign.
  • [02:23] Creative fatigue and how it can ruin your ROI.
  • [03:18] That’s it for today!
  • [03:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

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When Should You Expand Your Marketing #1895

Fri, 22 Oct 2021

In episode #1895, Neil and Eric talk about When Should You Expand Your Marketing? Marketing and business will always require resources and capital, both of which are finite. We hear from Eric about his experience of having too many projects going at once and how he was able to turn things around and streamline his marketing when he approached marketing like an investor. Tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: When Should You Expand Your Marketing?
  • [00:25] Our definition of expanding marketing.
  • [01:21] Why you need to think about marketing like an investor.
  • [02:23] Examples of scenarios where you’d be ready to expand your marketing.
  • [03:20] That’s it for today!
  • [03:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

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  • What should we talk about next? Please let us know in the comments below
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5 Reasons You Should Dabble in Crypto Marketing #1894

Thu, 21 Oct 2021

In episode #1894, Neil and Eric talk about 5 Reasons You Should Dabble in Crypto Marketing. The internet is changing and with the advent of web three, it will become increasingly decentralized. Learn how crypto marketing can grow your skills and give you greater global exposure. Tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 5 Reasons You Should Dabble in Crypto Marketing.
  • [00:30] Web three and the decentralization of the internet.
  • [00:45] Reason one: a sense of community will become increasingly important online in the coming years.
  • [01:49] Reason two: the regulations that govern crypto will force you to become a more creative marketer.
  • [02:17] Reason three: NFTs have significant potential for marketing and investment.
  • [03:07] Reason four: crypto marketing needs to take place on a global scale.
  • [03:51] Reason five: the crypto space is growing faster than the internet.
  • [05:10] That’s it for today!
  • [05:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

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What Can Marketers Automate #1893

Wed, 20 Oct 2021

In episode #1893, Neil and Eric talk about What Marketers Can Automate. We cover a range of tools you can use to automate marketing tools, like your emails, texts, and even your SEO. Hear about how to use tools like Hubspot, GetResponse, and Zapier to optimize your marketing!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: What Can Marketers Automate?
  • [00:25] The many tools you can use to automate your email.
  • [01:09] If you’re doing something regularly, you should automate it.
  • [02:58] How to use a platform like Zapier to bring all your tools together.
  • [03:11] How to automate your SEO.
  • [03:20] That’s it for today!
  • [03:24] Go to the Marketing School site for more information or call us on 310-349-3785!

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How to Systematize Your Marketing #1892

Tue, 19 Oct 2021

In episode  #1892, Neil and Eric talk about How to Systematize Your Marketing. Learn how to create an internal wiki for your processes and why it’s so beneficial for your daily operations. We also discuss why you need a process watcher and why it’s essential to create a swipe file for the internal processes and marketing ideas from companies you admire.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Systematize Your Marketing.
  • [00:30] Why all your tasks and processes should be documented internally for easy reference.
  • [01:24] How to use resources like Loom or Notion for documenting your internal processes.
  • [01:59] Why you need a process watcher: as your company grows your processes will break.
  • [02:51] Create a swipe file for processes from other companies you admire.
  • [03:20] That’s it for today!
  • [03:24] Go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

 

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

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