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Marketing Made Simple


Marketing Made Simple

#149: Get Win-Win Secrets from the Top Marketing Pros

Wed, 27 Mar 2024

Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at StoryBrand.com/Marketing.

 

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The longer someone works in marketing, the more lessons they pick up along the way—from basic shortcuts and tips, to frameworks, to over-arching philosophies. Those who’ve been in the business a while have a full treasure chest of knowledge to share with marketers who are in their early career years. And in sharing their wisdom, these seasoned pros often find that it reignites their own way of looking at things. It’s a win-win situation for marketing pros and novices alike, and everyone in between.

 

In this episode of Marketing Made Simple, J.J. and April welcome special guest Macy Robison, Senior Director of the StoryBrand Certified Guide Program, to help them kick off a new series of incredible conversations. Over the coming weeks, you’ll be hearing from experts who will share their answers to the question: Throughout your years in marketing, what is something you’ve seen and learned that you know to be true? Listen in and learn – or rediscover – how marketing should be simple, the importance of having a clear message, and the one important tool that can bring clarity every time.

 

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CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

 

TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

 

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

 

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

 

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

#148: The Power of a One-Liner to Unite Your Team and Transform Your Marketing

Wed, 20 Mar 2024

Often the difference between a team that does well and one that doesn’t is how clearly they communicate. For most businesses, it's not that they lack good ideas or hard workers, it’s that their scattered approach to messaging leaves employees confused and customers disengaged. Solving this problem starts with fixing how you talk about what your business does. So what’s the first step toward streamlining how your team communicates their core message?

 

In this week’s episode, J.J. and April focus on how to align a team with a simple and clear message. They share practical tips and a step-by-step process for crafting a powerful one-liner that can serve as a foundation for all marketing efforts. This one-liner accomplishes 2 things: it clarifies your message for your staff and makes sure that customers immediately understand how you help them. Listen in and learn how to create a strong one-liner that everyone can use, helping your business make a bigger impact!

 

Clarify your message, align your team and build your business through a StoryBrand Private Workshop. Book your workshop today at StoryBrand.com/Private

 

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CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

 

TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

 

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

 

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

 

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

#147: StoryBrand for Artists—How to Sell Your Art Without Selling Out

Wed, 13 Mar 2024

Artists often find it hard to sell and market their work. They face a big challenge. Art is deeply personal and subjective by nature, so traditional marketing and business strategies don’t always apply. That’s why artists often end up at a crossroads. They’re seeking a path that honors their artistic integrity while also allowing them to bring in a decent income. So how can artists create a profitable art practice without compromising their creativity? 

 

In this week’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins discuss how artists can use the StoryBrand framework to sell their art without giving up their creative values. They show artists how to make money from their work and avoid the "starving artist" stereotype by using smart marketing strategies. So if you're an artist (or know someone who is), you’ll love this episode! Listen in and learn how to position yourself well in the market and make a great living from your art.

 

Want to download and read J.J.'s Ph. D. dissertation? You can download it here.

https://www.dropbox.com/scl/fi/bl23feqa3pupdnpe3gg7u/StoryBrand-Narrative-Marketing-Dissertation-by-J.J.-Peterson.pdf?rlkey=pox2hy96jmmo9jd3xmacpvfy6&dl=0

 

Clarify your message so more customers engage and register for our next StoryBrand Marketing Workshop at StoryBrand.com/Live

 

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CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

 

TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

 

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

 

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

 

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

#146: Behind the Scenes of a Viral Phenomenon—Jungle’s Marketing Strategy

Wed, 06 Mar 2024

Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Apply before March 8 for our upcoming training at StoryBrand.com/ApplyNow.

 

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Have you ever wondered what it takes to go viral? The answer might be less about luck and more about strategic, creative thinking. For many brands, coming up with new and exciting marketing ideas is a struggle. They often find themselves doing the same old things, which doesn't help them stand out or keep people interested. When everyone is fighting for attention, finding a unique way to connect with audiences is more important than ever. So how do you find the inspiration to try out fresh and inventive marketing ideas?

 

In today’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins explore the innovative marketing behind the band Jungle’s latest album, Volcano. They’re joined by guest Charlie Di Placido, the director and collaborator behind the viral music videos that propelled Jungle into the spotlight. Discover how Jungle used the power of viral moments, leveraged strategic collaborations (including a new international campaign with Gap), and made an entire movie for their album to get people interested. These unique strategies offer valuable lessons for marketers looking to elevate their game. Tune in and learn how creativity, collaboration, and the courage to dream big can change the way you do marketing!

 

Callouts from this episode:

 

Volcano - A Motion Picture by Jungle: https://www.youtube.com/watch?v=SU5tSF6k-m8

 

Jungle - Back on 74 (Live at the 2024 BRIT Awards): https://youtu.be/mPSt74adFnQ?si=sLEeAxi-91ggJ907

 

GAP x Jungle - Linen Moves Campaign (feat. Tyla): https://youtu.be/8unVMB-LoT8?si=tf8sWiTrarqPWaeE

 

Follow Jungle on Instagram: https://www.instagram.com/jungle4eva/

 

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CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

 

TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

 

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

 

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

 

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

#145: Rory Vaden—How to Balance Building Your Personal and Professional Brands on Social Media

Wed, 28 Feb 2024
Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Apply before March 8 for our upcoming training at StoryBrand.com/ApplyNow.
 
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Do you ever get stuck trying to balance your real, everyday life with your professional persona online? If so, you're not alone. A lot of us get caught up overanalyzing whether to post about our personal lives or to keep things strictly business. This can make us freeze up, not posting anything because we're not sure what the right move is. It's a growing problem that can make it hard to connect with people online and show the real you behind your work. So how do you strike a balance between personal brand and business brand while staying true to both aspects of your identity?

 

In today’s episode, hosts J.J. and April call upon branding expert and founder of Brand Builders Group, Rory Vaden, to help hash out the nuances of this public balancing act. Whether you're an entrepreneur, a professional, or just looking to build your online brand, Rory is here to offer practical strategies and tips to seamlessly integrate your personal experiences with your professional persona on social media. Listen in and learn how to showcase all aspects of your life while still presenting a cohesive, authentic brand to the world!

 

Download your free copy of the Trends in Personal Branding National Research study at FreeBrandStudy.com/Storybrand.

 

Interested in growing your personal brand? Claim your free brand call at FreeBrandCall.com/Storybrand.

 

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CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

 

TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

 

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

 

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

 

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

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