Marketing Made Simple

Ready to take your marketing career to the next level? Apply now to become a StoryBrand Certified Guide at StoryBrand.com/Guide and get the tools, training, and community to help businesses boost sales—but hurry, the deadline for the December training is approaching fast!

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Leading a business means constantly being pulled between competing demands. Should you focus on increasing profits or making a bigger impact? Should you embrace stability or push for innovation? When grappling with these either-or decisions, many people freeze up or choose one path at the expense of the other. But what if you didn’t have to pick? What if the best strategy is embracing both options?

In this week’s episode, Dr. JJ Peterson and April Sunshine Hawkins sit down with leadership expert Tim Arnold, author of Lead with AND, to explore how embracing “both-and” thinking can help you manage tension instead of trying to solve it. Tim breaks down 6 key tensions leaders face and practical strategies to navigate them, so you don’t have to feel like you’re always choosing between opposites. Listen in and learn how to ditch the binary thinking and start leading with a mindset that grows your team, your business, and your impact.

Discover where you stand on the Both/And Leadership spectrum as well as how to navigate the 6 key tensions. Get your free assessment now at LeadWithAnd.com and start leading with balance and clarity.

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CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

What does the Enneagram have to do with marketing? A lot more than you might think! Your Enneagram type shows how you process information, make decisions, and approach creativity. From perfectionism to overthinking, these innate tendencies directly impact your marketing approach. If you’ve had trouble connecting with your audience or executing a winning strategy, your Enneagram type could be the key. So how can understanding your Enneagram type make your marketing more effective?

In this week’s episode, hosts Dr. JJ Peterson and April Sunshine Hawkins are joined by Enneagram expert Ian Cron to explore how understanding your Enneagram type can transform your marketing. Ian breaks down each Enneagram type, highlighting the unique superpowers they bring to the table and how to avoid common pitfalls. Whether you're new to the Enneagram or a well-versed pro, this conversation will empower you to tap into your authentic self. Listen in to discover your unique marketing superpower, improve your marketing, and make a greater impact!

Visit IanMorganCron.com to take his Enneagram assessment and order up a copy of The Story of You.

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CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Money stresses us out. Whether you're a small business owner or just trying to manage personal finances, it can feel like you’re always juggling competing priorities. Should you be saving more? Investing in your business? Can you even afford to? Add in the weight of societal pressures, and it’s easy to see why 73% of Americans rank finances as their top stressor. But what if getting clear on your money values (not just the numbers) could help relieve the stress and guide your financial decisions?

In this week’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins sit down with financial therapist Dr. Sonya Lutter, who combines financial planning with family therapy to show how aligning your finances with your core values can change the game. You'll learn why getting organized and understanding your true priorities helps reduce financial stress—both personally and in your business. Tune in for practical steps to align your financial decisions with your values and start making your money work for you!

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CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

We all strive for success, but at what cost? Climbing the ladder often comes with unexpected challenges. As you work toward your goals, it’s easy to focus on the next milestone, only to realize that collecting more accolades leaves you feeling empty instead of fulfilled. Many high achievers find themselves grappling with stress, isolation, and a loss of purpose despite their accomplishments. Is it possible to chase your dreams without losing sight of what truly brings you joy and fulfillment? 

In this episode, Dr. J.J. Peterson and co-host April Sunshine Hawkins kick off a special series focused on maintaining mental and emotional health in the midst of success. They’re joined by Al Andrews, a counselor with decades of experience working with artists and high achievers. Al shares wisdom on how to stay true to yourself, avoid the pitfalls of fame and fortune, and find fulfillment beyond just career success. Whether you’re just starting out or already on your way to the top, this conversation will help you reflect on your journey and ensure you’re building a life that’s meaningful and balanced.

Here's another great episode of the Marketing Made Simple Podcast you can listen to, especially if you're feeling on the edge of burnout

#162: Let's Have a Heart to Heart—How Is Your Well-Being Affecting Your Creative Work? - https://podcasts.apple.com/us/podcast/marketing-made-simple/id1569923210?i=1000660290285

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CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Marketing for nonprofits can feel like a balancing act. You're juggling two distinct audiences—the people you serve and the donors who make it all possible. The challenge lies in crafting a message that speaks to both audiences without diluting your core mission. But when your messaging feels off, it’s easy to get stuck, unsure about what will make the maximum impact. So how do you find that sweet spot where your message resonates with everyone who matters?

In this final part of the Getting Unstuck series, host Dr. J.J. Peterson answers a question from a listener named Amy Murray, who wants to know how to use the StoryBrand framework to attract younger donors in a competitive nonprofit space. J.J. shares his insights on creating two brand scripts—one for your mission and one for your donors—and how to use them to connect with both groups effectively. He breaks down the steps to avoid common mistakes and get your marketing back on track. If you’re having trouble reaching your audience or need fresh ideas to improve your nonprofit’s messaging, tune in and get strategic tips you can start using right away.

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CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand